One of the reasons why many products fail is because of one aspect of human nature. Let me explain… Let’s say you are a marathon runner, and somebody tries to sell you a spray that you put on your feet before you go to sleep to prevent athlete’s foot. You will most likely ignore the…
In section two of the Adweek copywriting handbook, Joseph Sugerman explained 31 psychological triggers that convince people to buy. This checklist helped me a lot in my copywriting career and I think it will help you too. So, Here it is.. Feeling of Involvement or Ownership, Picture this, You are a shop owner and there…
Here is what I have learned from chapter 14 of the adweek copywriting handbook by Joseph Sugerman. So, many people think that the advantage of short copy is that people will not feel intimidated to read it. When in reality people don’t read anything that doesn’t interest them, doesn’t matter if it’s a short paragraph…
(just like the previous article I wrote these ideas were taken from the book Breakthrough advertising) when your prospect reads your copy, he is engaging in a silent dialogue with you. You are feeding him ideas and images and emotions, in a planned pattern; and he is responding to them. You can just hope that…
( I just want to say that these ideas were taken from the book breakthrough advertising by Eugene M. Schwarts) Let’s assume you have now built your headline or subject line. You now have a means of stopping your prospect—of bringing to a momentary halt all the diverse activities of his mind—of focussing his attention,…
Many copywriters believe that no advertisement that promises to prevent a future problem will work. They think that because it treats a problem that may or may not occur. And that is not actually plaguing your prospect at this moment. So that’s why they think it can ever be effective. Well, that is not entirely…
A few days ago I made a blog post titled “how to promote a new product that doesn’t have a market” It was based on what I have learned from the chapter 2 of the book Breakthrough Advertising by Eugene M. Schwartz. I am not making a 10 line summary of a 300-page book (getting…