There are two parts of an advertisement: Headline/subject line: Which gets the reader to read your Ad. The body copy: Which does all the selling. It does this by altering your prospect’s vision of reality. It creates a new world for your prospect—a world in which your product emerges as the fulfillment of the dominant…
( I just want to say that these ideas were taken from the book breakthrough advertising by Eugene M. Schwarts) Let’s assume you have now built your headline or subject line. You now have a means of stopping your prospect—of bringing to a momentary halt all the diverse activities of his mind—of focussing his attention,…
Many copywriters believe that no advertisement that promises to prevent a future problem will work. They think that because it treats a problem that may or may not occur. And that is not actually plaguing your prospect at this moment. So that’s why they think it can ever be effective. Well, that is not entirely…
If you are a small business owner who is trying to sell products that have a relatively huge market don’t assume that each competitor in your market will try to advertise to that market as a whole. For example, every reducing aid will try to sell all women that are interested in losing weight. This…
Creating a good advertisement isn’t as hard as you think. I remember when I was just starting out, a copywriter told me that copywriting is an art(he probably said that to motivate me). But I became way more unsure because not everyone can become an artist right? But I think copy writing becomes an art…
The headline is the most important part of an advertisement. If you are unable to catch your prospect’s attention, you have no chance of selling your product. No matter how good the body copy is. If you don’t have any kind of competition or you are just the first in your field. It’s relatively easy…
A few days ago I made a blog post titled “how to promote a new product that doesn’t have a market” It was based on what I have learned from the chapter 2 of the book Breakthrough Advertising by Eugene M. Schwartz. I am not making a 10 line summary of a 300-page book (getting…
So yeah, I was reading this really amazing book named Breakthrough advertising, and instead of writing notes on my notebook that my lazy ass won’t re-read anyways. I figured that I could help some people by sharing what I learned. Anyways I really recommend you to read that book. You can buy the second-hand version…