These concepts were taken from the “Adweek copywriting handbook”. These seven steps summarize what you as a copywriter will go through to write a copy. So, hope this helps! Step 1: Become an expert on the product or service you are planning to sell. Becoming an expert means learning enough about a product to obtain…
It is amazing how few companies ever test any aspect of their marketing and compare it to something else. You can’t maximize your performance or make the most money unless you know how to make the best use of your time, opportunities, efforts, and investments. You can’t get the best results until you evaluate all…
When your clients decide to make a purchase from you, it’s because those clients trust your ability to serve their individual needs. To them, you are a knowledgeable authority, a leader and a trusted person. So, when you close a sale, it’s the perfect time to make an additional sale-particularly if there’s a very good…
These concepts were taken from the book “Getting Everything You Can Out Of All You’ve Got” by Jay Abraham I would be just explaining them in my own words. The biggest secret to success in business or a career is to always maintain the edge in everything you do. It sounds logical but it’s the…
These concepts were taken from the book Getting everything you can out of all you’ve got by Jay Abraham. In order to stand above the crowded marketplace, you or your company must offer your prospect or client a unique and distinctive benefit or advantage above and beyond that of your competitor. After all, that is…
Why do some people gain levels of success so much higher than others? Most of the time it’s due to the fact that they have a better philosophical strategy. Successful businesses focus on their clients rather than themselves. The story of instagram is one of my favourites. So, instagram wasn’t the first app that Kevin…
These questions are kind of copy-pasted from the book “getting everything you can out of all you have got” Every business owner needs to know what their business success, or lack of business success, is based on. They don’t ask themselves the right questions because they don’t know the right questions. You need to know…
Here is what I have learned from chapter 2 of the book Getting everything you can out of all you’ve got; Most people think that success comes one small step at a time. Well, that is a very harmful mindset. This approach keeps you working harder and harder for your business, instead of getting your…
One of the reasons why many products fail is because of one aspect of human nature. Let me explain… Let’s say you are a marathon runner, and somebody tries to sell you a spray that you put on your feet before you go to sleep to prevent athlete’s foot. You will most likely ignore the…
In section two of the Adweek copywriting handbook, Joseph Sugerman explained 31 psychological triggers that convince people to buy. This checklist helped me a lot in my copywriting career and I think it will help you too. So, Here it is.. Feeling of Involvement or Ownership, Picture this, You are a shop owner and there…